This 3-part podcast series helps you understand how content performance connects to real business results using simple, easy-to-follow analytics concepts.

It’s designed for beginners who want to measure content with confidence, avoid common ROI mistakes, and turn data into smarter decisions that actually support growth — without feeling overwhelmed by numbers.

What You’ll Hear Inside

• Clear explanations of what content analytics really mean for revenue

• Simple breakdowns of how testing and experimentation improve content performance

• Practical guidance for connecting content metrics to real business outcomes

• Encouragement and clarity so you can use data without stress or confusion

What You’ll Learn

• What content analytics can — and cannot — tell you about revenue

• Why testing and experimentation are essential for improving ROI

• How to link content performance to leads, sales, and growth

• Which metrics actually matter for business decisions

• How small, data-driven changes can lead to stronger results over time

By the end of this series, content measurement will feel clear and manageable. You’ll know how to track performance, improve ROI, and confidently connect your content efforts to real business impact — step by step.